Craig Fraser has been working as a photographer for almost 20 years. His long and successful career as a commissioned photographer working for local and international titles like; Elle Decoration, House & Leisure, Habitat, Visi, Swedish Gourmand and taste magazine as well as in advertising has been overtaken, since 2002, by his work for Quivertree Publications. Quivertree was founded by Craig and graphic designer Libby Doyle when their idea for the book Shack Chic was rejected by several major South African book publishers. Undeterred, Craig and Libby mortgaged their homes, created Quivertree Publications and published Shack Chic – now an acclaimed contemporary classic – themselves. Quivertree has established itself as one of SA's most innovative and award-winning boutique publishing houses, with recent titles that include Hot Afro, Prickly Pears & Pomegranates and The New Safari. Modern Wineries of South Africa is the latest title celebrating innovation and design in this burgeoning industry.